In order to understand current practices in Europe, IE School of Communication, Fondazione Università IULM, Judge Business School and Global Allianc investigated the top 251 companies (in terms of highest revenues) in 11 industries from six European countries-namely, Spain, France, Switzerland, the United Kingdom, Denmark, and Italy. They analyzed what is communicated using a content analysis of companies' social reports (if available), CSR content within companies' websites, social advertising, and presence on web 2.0 related to CSR issues. They also interviewed 69 communication or CSR managers within these same companies about their opinions on risks and opportunities in communicating CSR.
The study was published in 2010.
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